a collaboration with "Judhur," a woman-owned luxury haircare brand led by founder Dalia, WHO approached us with a vision for how she wanted to digitally showcase her brand. Our team at Motion House embarked on this creative journey to shape her vision into reality.

The objective for the first day was to put the spotlight on the product itself, accentuating its elegance and simplicity. To achieve this, we opted for a clean white studio setting. This choice was made to ensure that the product remained the central focus, speaking for itself in a pristine environment.

For the second day of production, our aim was to infuse color and vibrancy into the content, adding a touch of lifestyle appeal. To create this atmosphere, we set up an earthtone background using fabric sheets and seamless paper backgrounds. In terms of lighting, we sought to replicate the soft, natural lighting that one might find by a large window. We accomplished this by introducing an 8x8 ft source of diffusion to the camera's right, allowing our available light sources to envelop our models and infuse warm, bright contrast into the scene.